"We get it"
Having worked in the Mystery Shopping and Marketing Research fields for over 10 years, we understand all about challenges that the industry faces. We also understand the main factors one must consider before deciding to license a Survey System.
The below table summarizes the main decision factors that we learned on the way.
| Internally Developing a Survey System | Vs. | Licencing a Survey System |
| Pros | Contras | |
| Licencing fees do not hurt margins and competitiveness of price offered to Clients. | Vs. | Licencing fees make You less price competitive than those who have internally developed systems. (Or at least this is what You will think initially, but keep reading) |
| Contras | Pros | |
| Need to invest hundreds of thousands in Euros | Vs. | No need to invest hundreds of thousands in Euros |
| Need to spend 4+ years on development, before You can actually show something to Your Clients | Vs. | No need to spend 4+ years on development, before You can actually show something to Your Clients |
| Internally developed systems are usually behind Your competition, who licence from a software provider. You simply won't have as much money and time for development as Licensors. | Vs. | Continuous development and adding of new functions, always cutting edge technology |
| The trap of "Client development wants" Your Clients simply won't understand that the MS fee You charge them does not include programming of new functions. Every new Client has great ideas for development, only they won't pay for it and expect You to do it for them. This is how we (as MSPs in the past) ended up making a loss on certain projects. | Vs. | You can forward "Client development wants" to us. In case we find it in line with our development plans, we may even implement it at no cost to You or Your Client. |
